Product-Led Growth Explained to a 6-Year-Old

I’m a growth marketer in a Product Growth team.

It means my organisation is embracing this forward-thinking way of doing growth: product-led growth, when marketing-led or sales-led is still the norm in most B2B tech companies.

This is how I’d explain it to a 6-year-old:

1/ “Don’t tell your friend how cool your new toy…