Who to Engage With on the Internet for Genuine & Sustainable Community Building

Pauline Rivière
2 min readApr 4, 2021

“Post it and they will come” is so 2015.

Here is a strong signal that confirms this: lately, tech companies have been shifting from Social Media Marketing to Community Marketing. Doubtful? Check the job boards.

They understood sharing content on social media platforms isn’t the recipe for success…

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Pauline Rivière

Writing about creating & growing stuff on the internet 📈 • Content creator • Woman in tech • Fintech growth marketer • Emlyon MSc