Why B2B Marketers Belong in Hell

B2B marketers are the worst kind of evil. Trust me, I’m one of them.

First, let’s set the record straight: there’s no such thing as B2B marketing.

Just like in retail, food, or any B2C industry, we are marketing to humans first.

The task at hand is therefore to appeal to the innermost personal desires of our audience, no matter how dark and vain they may…